Rhino Basketball
A scalable basketball development platform designed around clinics, camps, regional directors, player development, and multi-city expansion.
The Problem
Youth basketball programs are fragmented and hard to scale beyond a single operator. Families struggle to find quality development options with consistent structure.
The Vision
A national youth basketball brand with a repeatable operating model — clinics, camps, and regional directors backed by a clean digital product.
My Role
Designed the service model, event workflows, and regional partner structure. Owned brand strategy, pricing, and expansion planning.
Product Decisions
Standardized clinic and camp formats designed for repeatability.
Partner-led expansion structure with clear operator playbooks.
Registration, rosters, and communications built around real operator needs.
One brand, consistent look, scalable across cities.
Tiered pricing designed around program length and outcomes.
Sequenced city rollout based on operator strength.
Product Process
Challenges
- Standardizing quality across regions
- Operator onboarding time
- Balancing brand consistency with local flexibility
Solutions
- Wrote a clear operator playbook
- Templated event and registration flows
- Defined brand and pricing guardrails
Outcomes
- Live basketball program with recurring events
- Repeatable structure ready for regional expansion
- Clear operator model tested in-market
Lessons Learned
- A service business scales on operator quality, not marketing spend.
- Playbooks are product.
- Youth sports is a trust product first.