OnePlace Rentals
A rental discovery platform designed to simplify apartment search, lead handling, voucher-friendly housing, and landlord–renter workflows.
The Problem
Rental search is fragmented and hostile to voucher-holders, small landlords, and renters who need clarity on availability, requirements, and process.
The Vision
A rental marketplace with clear listings, transparent requirements, and lead workflows that work for both landlords and renters — including voucher-friendly housing.
My Role
Defined marketplace concept, user journeys, and rental search UX. Designed lead workflows and a voucher-housing strategy.
Product Decisions
Two-sided product tuned for real landlord and renter behavior.
Filters and detail pages built around actual decision criteria.
Clear inquiry paths with structured landlord follow-up.
First-class support for voucher-friendly housing.
Automated status, availability, and follow-up steps.
Mapped renter and landlord journeys end-to-end.
Product Process
Challenges
- Listing quality and freshness
- Trust between landlords and renters
- Voucher process complexity
Solutions
- Structured listing schema
- Transparent requirements on every listing
- Guided workflow for voucher-friendly landlords
Outcomes
- Concept validated through user journey work
- Reusable rental data and workflow model
Lessons Learned
- Rentals are a workflow product, not just a listings product.
- Transparency is a feature.
- Design for the underserved side of the market first.